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Friday, January 19


Friday January 19, 2018 8:00am - 9:00am


Anchor - NASSCOM Design Summit
avatar for Ranjan Malik

Ranjan Malik

Co-founder, Primalise
Innovation specialist, speaker and writer. Ranjan created the methodology for Innovation for India Awards and 3C Spot-Fund-Nurture model used by NABARD (India’s National Rural Bank) in the area of Rural Innovation.He has been on the jury of India Design Council - India Design Mark, National Skill Development Corporation of India, Tata Innovation Awards and Mahindra Innovation AwardsInnovation Speaker: He delivers keynotes and methodology sessions on Innovation and 'how to storm the norms by design'.Ranjan has written for The Economic Times, The Huffington Post, Business World, The Hindu, DNA and Market Buzzar.He has led and facilitated innovation initiatives in a large number of organizations across Asia, Europe and USA - Apple, Areva, APC, Bausch... Read More →

Friday January 19, 2018 9:15am - 9:30am
Grand Ball Room (GBR) The Leela Palace Hotel, Bengaluru


Welcome Note : Embed Design in your DNA
avatar for Ravi Gururaj

Ravi Gururaj

Founder & CEO, Qikpod
Ravi Gururaj is Founder/CEO of QikPod where he is building a nationwide network of parcel delivery lockers in partnership with top tier investors and strategic industry partners. Ravi is an entrepreneur / founder of 6 technology ventures, 2 which were acquired by public NASDAQ companies, an angel investor, a mentor to numerous entrepreneurs, technology executive, and ecosystem evangelist.Over his 26-year career, Ravi has held wide ranging roles including promoting an STPI unit exporting software components out of India, product management at Intel, served as Managing Director of the Trilogy Software's India engineering center, and founded multiple software product ventures.Ravi is a member of NASSCOM's Executive Council... Read More →
avatar for Satyajeet Singh

Satyajeet Singh

Head - Strategic Product Partnerships - India & South Asia, Facebook
Satyajeet leads product partnerships for Facebook in India and South Asia. He helps driving product strategy through strategic partnerships with businesses, developers, and leading consumer product organizations. A startup enthusiast, he has spent over 12 years in the consumer in... Read More →

Friday January 19, 2018 9:30am - 9:45am
Grand Ball Room (GBR) The Leela Palace Hotel, Bengaluru


Design does Matter!  - Creating and sustaining a design culture
‘Design culture’ is in part the idea that design can permeate the DNA of a company and its modus operandi. Design works best when it operates holistically across an organization, in a way that plays nicely with other functions and approaches. In tandem with this, there are some tried and testing ways to foster design culture (like failing fast, envisioning products and services that people love through researching user needs, it also means giving teams the scope to discover and solve a problem through the process, creating multi-functional teams etc.) Examples from design leaders in an agency, a product start-up and an enterprise company about what design culture means to them, and how to make it real.

avatar for Lakshman Pachineela Seshadri

Lakshman Pachineela Seshadri

Chief Consultant and Vice President / Head of Innovation, SAP Consulting
Lakshman is one of the founding team members of SAP India, where he built the pre-sales and consulting organization. He also co-founded SAP Global Delivery and was responsible for its operations. Later he ran several strategic projects for SAP Consulting globally, and was the Head of Innovation at SAP Global Delivery prior to his current role.Lakshman's interest and current area of work is on Design, Strategy and Innovation. He started and scaled up the Design Thinking initiative for SAP in India to build a robust Community of Practice. As a Design Strategist, he has been driving Innovation projects - end-to-end software solutions - with Design Thinking, Business Model Innovation and Lean Methods for SAP customers globally and social change projects in India. He is a mentor for a couple of Intrapreneurs in SAP and start-ups in India.Lakshman is also the teaching team member at the School of Design Thinking, Hasso Plattner Institute, Potsdam, Germany. Lakshman teaches Design Strategy and Innovation at the Indian Institute of Management, Bangalore and Loyola Institute of Business Administration... Read More →

Friday January 19, 2018 9:45am - 10:15am
Grand Ball Room (GBR) The Leela Palace Hotel, Bengaluru


Design your Business/Startup using Design Thinking Principles
Limited Capacity seats available


What can we create today that will be essential tomorrow?

The “Design Your Business Simulation” allows you to explore and design your business in 90 minutes. The simulation will show the users tools and how to align values with organizational models, culture, propositions, business model and customer values and goals.

Teams compete and the participants undergo 9 stages. Participants start off by putting down company values, defining unit economics and every participant receives a role that mentions their role in the venture journey and they divide into the business side (Organisation) and the consumer(end-user).

Each team gets to choose a challenge, after understanding the values and purpose the group members share. The groups choose the challenges, and then start solving and innovating towards that. Facilitators are present throughout the process to help guide the teams and answer any queries.

The teams then prototype a Minimum Viable Product (MVP) that innovates and solves for a real world need. The teams then present their MVP and business to everyone, with one clear winner.
The simulation is concluded with a debrief by the facilitators.

The simulation is based on combining the fundamentals of the Design Thinking methodology and Business Model Canvas. It's a great way to learn about the power of Design Thinking and Co-creation and integrate it to design a venture.

avatar for Sarang Gupta

Sarang Gupta

Designer-in-Residence, QGLUE
Sarang, QGLUE’s Designer-in-Residence, is a Design Thinking coach, with vast experience in problem solving, innovation and training, having worked with some of the biggest companies in India. He played a key role in infusing Design Thinking at SAP India. He is the managing part... Read More →
avatar for Navyug Mohnot

Navyug Mohnot

Founder & CEO, QGLUE, QAI Global Services
Navyug is the CEO of QAI Global Services and Co-Founder QGLUE. An industry expert with more than 20 years of experience in leadership roles. He has been associated with various innovative ventures and has pioneered the introduction of several new concepts and best practices into... Read More →

Friday January 19, 2018 9:45am - 11:45am
Royal Ballroom (RBR) The Leela Palace Hotel, Bengaluru


Designing for Real Problems
Design that aims to solve the needs of real people and not manufactured personas through combining indepth qualitative reasearch with quantitative data. It’s a revolutionary time for designers to build in a multi-dimensional digital and physical world where interactions with machines and spaces evolve to be more adaptive, anticipatory, and conversational. In this talk, we will be exploring the principles and methodologies for designing  smart experiences for the future.

avatar for Unmesh Kulkarni

Unmesh Kulkarni

Director, Honeywell User Experience, Honeywell
Experienced global design professional with specialisation in design for new business, new markets and end to end design. Unmesh has worked in India and China, designing for variety of sectors and categories like professional, digital and connected domains, automation and control... Read More →

Friday January 19, 2018 10:15am - 10:45am
Grand Ball Room (GBR) The Leela Palace Hotel, Bengaluru


Establishing Design as the key driver of Innovation
avatar for Kapil Karekar

Kapil Karekar

Technology/Product Consultant, Kalaari Capital
As Kalaari’s Product/Technology specialist, Kapil helps portfolio companies overcome growth and scale challenges.A few years back he started Zivame.com, India’s largest online retailer of lingerie. Prior to Zivame Kapil has worked with companies like Yahoo!, ESPN and InMobi c... Read More →

avatar for Sahil Karkhanis

Sahil Karkhanis

Senior Director, Product Design, Cleartrip
Sahil has catalyzed design-driven innovation for over a decade and a half, in industries as diverse as aviation and entertainment. As Head of Design at Cleartrip, he is responsible for furthering their credo of making travel simple across all customer experience touch points.Previously, at redBus, he worked on consumer and supplier side product ecosystems to take online travel booking to Tier 2 and Tier 3 customers in India, Latin America... Read More →
avatar for Ramesh Kozhissery

Ramesh Kozhissery

Senior Manager - User Experience, Walmart Labs
Ramesh Kozhissery is the Senior Manager for User Experience at Walmart Labs India. Ramesh was instrumental in setting up the UX practice at Walmart Labs India and leads the UX strategy & delivery while managing a talented team across Bangalore and USA.Ramesh is responsible for Supply Chain Applications, Store Applications, Data Products and last-mile delivery products at Walmart Labs. With over 15 years of experience, his areas of expertise include user experience design, strategy, user research... Read More →
avatar for Gaurav Mathur

Gaurav Mathur

Sr. Director, User Experience Design, Myntra
Gaurav facilitates innovation through user-centered design processes and helps evolve ideas into new products and solutions.As a designer, he has supported various enterprise and consumer products for mobile (iOS, Android), web and desktop (Mac and PC).Currently at Myntra, he heads the design team working on the consumer facing mobile apps and on tools that facilitate supply-chain management. Earlier at Citrix, he worked in the mobility apps domain and designed products that enable users to work from anywhere, anytime. Gaurav also co-founded Trevue Innovations, a design led consultancy based in Mumbai and Singapore; worked for... Read More →

Friday January 19, 2018 10:45am - 11:30am
Grand Ball Room (GBR) The Leela Palace Hotel, Bengaluru




Keynote Address - Navigating the complexity of Venture Design
Designing a creative economy through dice systems

avatar for Radha Kapoor

Radha Kapoor

Founder & Executive Director, ISDI
Design Thinker, Innovation Evangelist, Creative Entrepreneur and Founder of The ThreeSisters: Institutional Office (“TTS: IO”), Radha wears more than one hat in her professionalendeavors with diverse interests driven by her creative passions.TTS: IO is one of the few institutionally organized family offices in India formed with a statedobjective of centralizing investment management, philanthropy and legacy sustainability.Under Radha's leadership and guidance, the in-house core team in Mumbai and Delhi iscommitted to incubate/make strategic investments in 'new age' creative businesses in India,with long-term capital commitment, focused on high growth sectors like Education, Media... Read More →

Friday January 19, 2018 11:45am - 12:15pm
Grand Ball Room (GBR) The Leela Palace Hotel, Bengaluru


Design4India Team Meeting - NASSCOM Staff only
Friday January 19, 2018 12:00pm - 2:00pm


avatar for Geetha Narayanan

Geetha Narayanan

Founder Director, Srishti Institute of Art, Design and Technology

Friday January 19, 2018 12:15pm - 12:45pm
Grand Ball Room (GBR) The Leela Palace Hotel, Bengaluru




What’s Your Story?
Great stories happen to those who can tell them” - Ira Glass. People forget facts but remember stories. A story first approach in product/service/ experience design helps build better customer connect.  How can we design experiences that leverage the power of stories? How do we communicate that story? Lastly, how do we become better at telling our own stories?  Learn the art of good storytelling at this session.

avatar for Ameen Haque

Ameen Haque

Founder, Story Coach, Innovation Consultant and Diversity Champion, Storywallahs
Ameen: "A two-decade-long career in advertising and a parallel journey as an actor in Theatre has cultivated in me a deep belief in the power of stories to change the world. I firmly believe that STORY IS POWER and help leaders and organizations leverage the power of stories. As a Story Coach, I train leaders and entrepreneurs in storytelling, crafting narratives, telling their personal stories, story spotting and use story and story-based frameworks to help organizations navigate change, align culture... Read More →

Friday January 19, 2018 1:30pm - 2:00pm
Grand Ball Room (GBR) The Leela Palace Hotel, Bengaluru


Design that doesn't scale, hurts!
Design that doesn’t Customer Experience Design is a crucial point while designing a product for your end user – This is something we are all familiar with. But for a country like India who’s population of a 1.3 billion, has just started trusting digital solutions, there are a lot of touch points businesses should keep in mind. Delivering an effective customer experience (custom made for India) is not an easy task. Managing interactions basis tech and non-tech factors is critical – in fact, it can make or break the relationship between your business and its customers. It all boils down to the extent to which businesses from India are willing to deliver a consistent and relevant customer experience across all touch points.

avatar for Revant Bhate

Revant Bhate

Partner, Kstart
A Partner @ KStart, seed initiative by Kalaari Capital, Revant previously built India's largest food delivery business viz "Faasos" as an Entrepreneur in Residence over a period of 5 years. As CFO & CMO, he helped raise funds and manage the business from a modest US$ 150K/month to US$ 2.5mn/month in sales. In his last stint, he incubated and created the largest Biryani Brand in India "Behrouz Biryani". Revant has also spent 5 years in Banking and Financial Services for the Consumer... Read More →

avatar for Soaib Grewal

Soaib Grewal

Venture Partner, T-Labs
Soaib Grewal is a Venture Partner at TLabs, the early stage investment arm of Times Internet. At TLabs he looks after investments and works closely with the portfolio on product and growth. Soaib also works with the central design team at TIL on design strategy, research and crea... Read More →
avatar for Shriya Kariappa

Shriya Kariappa

Design Consultant, Industree Crafts Foundation
Shriya's work experience has ranged from furniture design with a special focus towards mass manufacturing, to brand and experience design, directing product development, creating design thinking module based workshops and now the application of design and it's methodologies to bu... Read More →
avatar for Atul Manohar

Atul Manohar

Atul is a Design strategist who has designed products and mentored & managed design teams in his over 20 years of work experience. He is a believer of involving users through the design process to create delightful products that claim success in the market. He likes experimenting... Read More →
avatar for Anil Reddy

Anil Reddy

Lollypop UI/UX Studio, Founder & Design Director
Mr.Anil Reddy is a designer turned Entrepreneur with 15 years of experience in the digital space. He envisions to put India on a world map as a one stop “Design Destination” and has been actively contributing towards fuelling the Design mechanism. His venture, Lollypop Design... Read More →

Friday January 19, 2018 2:00pm - 2:45pm
Grand Ball Room (GBR) The Leela Palace Hotel, Bengaluru


Designing for mobile in a Mobile First World
Limited Capacity seats available

How to create world-class experiences on mobile for Native IOS, Android, Mobile web. In this workshop participants will learn about how to choose a right design approach for a product. The workshop will start with a presentation on Best practices, Design strategies & How to use design patterns for different platforms, followed by hands-on experience in designing mobile screens through the activities planned.

Workshop Agenda:
1) Introduction to Mobile first approach
2) Best practices, Design strategies & Design patterns for mobile
3) Where could you go wrong?
4) Creating unique experiences on mobiles & challenges
5) Hands-on Experience: One problem will be given to the workshop attendees.

avatar for Mahesh Marath

Mahesh Marath

UX Strategist, Think Design Collaborative
Having 10 years of working experience in Fortune 500's & SME's on Design & Related fields, Mahesh specializes in User Experience Design Strategy, Design Management, Product Innovation, Creative Direction, Creative Problem Solving, Design Evangelism.Currently, he heads Think Design Collaborative's Bangalore business Unit and is responsible for various levels of Business, Client acquisition, Design Management... Read More →

Friday January 19, 2018 2:00pm - 4:30pm
Royal Ballroom (RBR) The Leela Palace Hotel, Bengaluru


Game Principles for your Startup
Limited Capacity seats available

Ever wondered how games take a user beyond function and make them fall in love? How they get people hooked? Reimagine how you think of your users' journey and learn to apply gaming concepts to engage your users and keep them coming back for more. Explore a unique new method in this hands-on workshop and get access to tools that you can use to design a rewarding experience and make a meaningful difference to your product or service.

avatar for Manya Cherabuddi

Manya Cherabuddi

Creative Lead, SPREAD Learning
Manya is an entrepreneur, artist, and design enthusiast with a passion for connecting people and seemingly unrelated concepts. She believes "Purpose, business, design, technology, and the arts" coming together can solve wicked problems.
avatar for Rajeshwari (Raji) Math

Rajeshwari (Raji) Math

Principal Design Partner, SPREAD Learning
A design thinker and leader who has led experience, business, and brand designprojects for 18 + years.  She started as a communication and graphic designer with aBFA degree from College of Arts, Chandigarh. She has engaged in or led design on most projects, besides bringing a strategic design approach to transform ideas into new ventures. She has worked withinterdisciplinary teams to integrate design thinking and design in every touchpoint to create an impact.Some the projects handled: Vydehi Hospital Branding, Kochi Airport Branding, Mast Kalandar (Design Thinking for the organization), Honeywell (Culture Organization Design), Manipal Hospitals (visual language for Goa facility), Ceriz (a shoe brand for the Future group), Metro Rio (design thinking for multi usage spaces in Metro Stations in Rio, Brazil), Manipal Hospitals branding (positioning and signage system),High (products for a lounge, Bangalore), Foodhall (a gourmet store design + communication), Manipal Integrated Services (the service vertical of Manipal group), Kochi Metro identity, Big Bazaar (a hypermarket in Bangalore), Ethnicity (a retail ethnic brand... Read More →

Friday January 19, 2018 2:15pm - 4:15pm


Designing for the Future of Health
We will explore the cutting edge and potential for intelligent technologies to reshape the future of medicine. Healthcare is still based on intermittent data and a reactive 'sickcare' mindset. With the explosion of new data sources, ranging from personal omics, to wearable digital health exhaust and IoT, AI & Machine Learning has the potential to catalyze far more continuous, proactive and personalized healthcare.

avatar for Abhimanyu Kulkarni

Abhimanyu Kulkarni

Creative Director & Design Center Manager, Philips Design
Mr. Abhimanyu Kulkarni is an experienced Creative Director with a demonstrated history of working in health and wellbeing industry. Skilled in Front end innovation, Conceptualisation, Design Management, Concept Development, Design Thinking, and Art Direction. He is currently the... Read More →

Friday January 19, 2018 2:45pm - 3:15pm
Grand Ball Room (GBR) The Leela Palace Hotel, Bengaluru


Beyond the screen: Service design in the age of Digital

What is service design and why should you care? What about user-centered design and all the UI/UX? Digital is a key touchpoint for the customer, however, successful delivery of delightful customer experiences is a multi-modal effort that involves your employees, partners, systems, and even brand. Great service experiences involve elegant orchestration of all the moments customers engage with your company, whether they are visiting a physical space, being attended to, calling a support number, or receiving an SMS alert.

In this session, we will understand the difference between service design and other design disciplines you might already be employing, and will check out tools that will help you see your customer’s entire journey with your service clearly, identify ways to make it more seamless and delightful, and unite your organization in delivering on this vision.

avatar for Peyush Agarwal

Peyush Agarwal

Global Strategic Design Director, DesignIt
Design Thinker. Experience Strategist. Intrapreneur. Designit Bangalore founder and MD. Award-winning people manager. Peyush is a business leader with 20+ years of experience leading global, diverse teams in strategic design and innovation, business transformation, and experience... Read More →

Friday January 19, 2018 3:15pm - 3:45pm
Grand Ball Room (GBR) The Leela Palace Hotel, Bengaluru


Tea break
Friday January 19, 2018 3:45pm - 4:00pm




Adopting and Building Design Capabilities
avatar for Deepa Nagraj

Deepa Nagraj

Head of Communications, Mphasis

avatar for Bulbul Chaudhary

Bulbul Chaudhary

Chief Consultant, ISDI Mumbai
A third-generation educationist, Bulbul possesses a diverse yet distinctive academic record. She is the Regional Director of a countrywide skill-based learning management organization demands quick and innovative decisions.
avatar for Anirudha Joshi

Anirudha Joshi

Professor, IIT Bombay

Friday January 19, 2018 4:00pm - 4:30pm
Grand Ball Room (GBR) The Leela Palace Hotel, Bengaluru


Closing Keynote - Experience Design - Insights from the Fashion and Entertainment Industry, and the DNA of our lives.
avatar for Kabir Bedi

Kabir Bedi

President, BEDIMEDIA
Kabir Bedi's career spans three major performing mediums: film, television, and theatre. He has been a voting member of the Academy of Motion Picture Arts & Sciences (OSCARS) for 30 years now and is one of India's leading presenters and master of ceremonies for national, international, cultural... Read More →
avatar for Parveen Dusanj-Bedi

Parveen Dusanj-Bedi

Parveen is an experienced producer with a demonstrated history of working in the entertainment industry. A keen writer. Strong arts and design professional skilled in Social Commentary, Radio, Television, and Race Relations. Parveen has gone beyond only working for profit and exa... Read More →
avatar for Ranjan Malik

Ranjan Malik

Co-founder, Primalise
Innovation specialist, speaker and writer. Ranjan created the methodology for Innovation for India Awards and 3C Spot-Fund-Nurture model used by NABARD (India’s National Rural Bank) in the area of Rural Innovation.He has been on the jury of India Design Council - India Design Mark, National Skill Development Corporation of India, Tata Innovation Awards and Mahindra Innovation AwardsInnovation Speaker: He delivers keynotes and methodology sessions on Innovation and 'how to storm the norms by design'.Ranjan has written for The Economic Times, The Huffington Post, Business World, The Hindu, DNA and Market Buzzar.He has led and facilitated innovation initiatives in a large number of organizations across Asia, Europe and USA - Apple, Areva, APC, Bausch... Read More →

Friday January 19, 2018 4:30pm - 5:15pm
Grand Ball Room (GBR) The Leela Palace Hotel, Bengaluru