View analytic
Friday, January 19 • 9:45am - 10:15am
Design does Matter!  - Creating and sustaining a design culture

Sign up or log in to save this to your schedule and see who's attending!

Feedback form is now closed.
‘Design culture’ is in part the idea that design can permeate the DNA of a company and its modus operandi. Design works best when it operates holistically across an organization, in a way that plays nicely with other functions and approaches. In tandem with this, there are some tried and testing ways to foster design culture (like failing fast, envisioning products and services that people love through researching user needs, it also means giving teams the scope to discover and solve a problem through the process, creating multi-functional teams etc.) Examples from design leaders in an agency, a product start-up and an enterprise company about what design culture means to them, and how to make it real.

avatar for Lakshman Pachineela Seshadri

Lakshman Pachineela Seshadri

Chief Consultant and Vice President / Head of Innovation, SAP Consulting
Lakshman is one of the founding team members of SAP India, where he built the pre-sales and consulting organization. He also co-founded SAP Global Delivery and was responsible for its operations. Later he ran several strategic projects for SAP Consulting globally, and was the Head of Innovation at SAP Global Delivery prior to his current role.Lakshman's interest and current area of work is on Design, Strategy and Innovation. He started and scaled up the Design Thinking initiative for SAP in India to build a robust Community of Practice. As a Design Strategist, he has been driving Innovation projects - end-to-end software solutions - with Design Thinking, Business Model Innovation and Lean Methods for SAP customers globally and social change projects in India. He is a mentor for a couple of Intrapreneurs in SAP and start-ups in India.Lakshman is also the teaching team member at the School of Design Thinking, Hasso Plattner Institute, Potsdam, Germany. Lakshman teaches Design Strategy and Innovation at the Indian Institute of Management, Bangalore and Loyola Institute of Business Administration... Read More →

Friday January 19, 2018 9:45am - 10:15am
Grand Ball Room (GBR) The Leela Palace Hotel, Bengaluru

Attendees (12)