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Friday, January 19 • 9:45am - 10:15am
Design does Matter!  - Creating and sustaining a design culture

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‘Design culture’ is in part the idea that design can permeate the DNA of a company and its modus operandi. Design works best when it operates holistically across an organization, in a way that plays nicely with other functions and approaches. In tandem with this, there are some tried and testing ways to foster design culture (like failing fast, envisioning products and services that people love through researching user needs, it also means giving teams the scope to discover and solve a problem through the process, creating multi-functional teams etc.) Examples from design leaders in an agency, a product start-up and an enterprise company about what design culture means to them, and how to make it real.


Speakers
avatar for Lakshman Pachineela Seshadri

Lakshman Pachineela Seshadri

Chief Consultant and Vice President / Head of Innovation, SAP Consulting
Lakshman is one of the founding team members of SAP India, where he built the pre-sales and consulting organization. He also co-founded SAP Global Delivery and was responsible for its operations. Later he ran several strategic projects for SAP Consulting globally, and was the Head... Read More →

Friday January 19, 2018 9:45am - 10:15am IST
Grand Ball Room (GBR)
  Session

Attendees (14)