NASSCOM Design Summit 2018

‘Design culture’ is in part the idea that design can permeate the DNA of a company and its modus operandi. Design works best when it operates holistically across an organization, in a way that plays nicely with other functions and approaches. In tandem with this, there are some tried and testing ways to foster design culture (like failing fast, envisioning products and services that people love through researching user needs, it also means giving teams the scope to discover and solve a problem through the process, creating multi-functional teams etc.) Examples from design leaders in an agency, a product start-up and an enterprise company about what design culture means to them, and how to make it real.